3 Strategies For Online Marketing – marketingboldly
3 Marketing Strategies

My marketing was stuck in the void of the universe, beyond my reach and keeping my business from growing.

No matter how much my team leaders encouraged me to get out there and find my next prospect, I just couldn’t find them.

Maybe I was too selective, maybe I was too shy, maybe I knew there was a better way.

Deep in my business being, I knew that I should be able to market my business using the internet. Intrigued by other business builder’s success with internet marketing, I began to do my research and learned all I could about internet marketing.

Finally, I made the move and haven’t looked back. Never again will I have to call five uninterested, unknown people to market my business to.

What a relief.

Moving my business marketing online has proven to be the best move for my business, yet so many business builders continue to struggle to take this step. Many of my friends are sitting on the sidelines watching to see what happens. Their team leaders continue to focus on contacting uninterested friends and family, rather than reaching out to those who are interested.

My team leaders do not recommend this approach to recruiting and your team may not either. Their recruiting strategies continue to be the same as they were thirty years ago, without considering that internet marketing is one of the most effective recruiting strategies ever.

“Internet marketing” simply means using online branding strategies: advertising, Facebook Pages, video blogging, email blasts, etc. Your goal is to attract interested prospects to do business with you.

I call this type of internet marketing “Marketing Boldly in the 21st Century” and want to share with you how you can move your business online and discover that internet-based recruiting and prospecting actually works. 

A system which focuses on building a loyal following and a trusted brand online. A system that "Attracts" potential customers and prospects to your business. 

...where people will literally buy anything, you recommend because they know, like, and trust you.

I made the switch to internet marketing in 2016 and have reached interested prospects from all over the world. These are people I would never have bumped into during my day. This form of internet marketing has given me a business that I would never have dreamed of having when I was marketing the traditional way.

Internet Marketing

There are so many successful network marketing businesses using the Internet, but since the majority of the industry still doesn't subscribe to these Internet marketing strategies, most leaders maintain the belief that it can’t be done and refer to it often as a “distraction.”

How can prospecting to interested people be a distraction?

There’s too many successful top earners who built their businesses successfully entirely online using pretty diverse Internet strategies.

What I find interesting is that their strategies will work for anyone willing to put in the work.

Let me share three strategies that successful network marketers are using to build their businesses online. These are the exact strategies I am currently using and I know that you can too.

Social Media Prospecting

Here’s a strategy network marketers are familiar with, but with an online twist.

Now prospecting on social media is NOT “Internet marketing,” however it still beats camping out at Walmart.

But that's just the start.

When you’ve exhausted your warm market, it’s time to turn to Social Media using these marketing strategies…

Strategy number 1 is familiar to network marketers, but with an online twist.

Now prospecting on social media is NOT “Internet marketing,” however it still beats camping out at Walmart.

But that's just the start.

When you’ve exhausted your warm market, it’s time to turn to Social Media using these marketing strategies…

SEARCH

Use Facebook Search to find “Friends of Friends” who live locally (at least to start with).

There are a few reasons for doing it this way…

First of all, Facebook allows you to directly message “Friends of Friends” so that your message goes into their main inbox instead of the “Other” inbox that most people don’t even know exists.

Secondly, you start with local because it will allow you to eventually meet face-to-face with them to form a more powerful personal connection.

Given that you have no prior relationship, it’s important to meet.

QUALIFY

Next, you take a minute to look at their profile and identify key interests that might resonate with you personally, your business, or your products.

You are also looking for more subtle things:

Are they smiling in their pictures?

Are they outgoing?

Do they seem to be a positive person?

Bear in mind, you are prospecting, but you are also qualifying them.

For example, an interest in Robert Kiyosaki might indicate an interest in entrepreneurship or diversified income streams.

An interest in CrossFit indicates an interest in health and wellness, and that might resonate with your company’s products.

MESSAGE

Then you craft your first message to them, which believe it or not, follows a somewhat standard prospecting approach.

You can come up with a template, but each message will be tailored to them specifically. This message will mention friends you have in common.

You mention that you’re a recruiter for a “health & wellness company” or whatever the niche is, you're “expanding in the area,” and you ask if they are “open to earning extra money?”

You throw the ball in the air and see if they swing back at it.

You DO NOT want to be posting copy & paste messages with links to sign up for your opportunity.

Not only is that not effective, it’s considered SPAM by Facebook and can get your account shut down and get your company in trouble too.

In this initial message, you aren’t giving them any info or links. You are simply trying to get them to express an interest.

BOOK

If they “swing back,” book a face-to-face meeting, if local, or at least get them on the phone. You do not want to send them to your company’s web page to watch their recruiting video.

You just let them know that details are better explained in person and…

If we were to work together, it’s a good opportunity to see if we would like each other! 😉

At this point, if they meet with you, hopefully, your company or upline have provided a solid process for you to follow here. There is usually a 30% positive response rate to this type of contact.

If they don’t answer back, there are some different approaches here.

Some play it safe and leave the 70% that didn’t answer back alone.

You may want to follow up with a 2nd message 4-5 days later if they don’t answer back.

It’s a short message simply to see if they…

a.) Received message, and

b.) Are interested

Sometimes they don’t get the first message or see the message when they are in the middle of something and forget to answer back.

The 2nd message will usually double your overall results vs only sending 1 message.

Sending a 3rd follow-up message is not recommended.

At this point, you assume a “NO” and move on. Being pushy is a sign of a bad network marketing strategy and will not fly in the online world.

But this is just the tip of the iceberg…

The Mousetrap

Strategy number 2 is super simple, but depending on your personality, may or may not be great for you.

This pretty much involves posting your results on social media (i.e. setting the “mouse trap”) and waiting for people to express an interest via the comments or private message. (i.e “SNAP!!!”)

Additionally, to boost results, you can add a CALL TO ACTION to message you if they want more info.

From a ‘leading with the opportunity' angle…

This would involve posting pictures and announcements about your ‘rags to riches' story, income results, and the impact it’s made on your lifestyle. (Obviously, you can only do this if you’ve gotten results.)

I’ve seen people, who I know personally, deploy this strategy with great success, but I’m a person that is very wary of this approach as I can see you running into compliance or even legal problems if lots of people in your company are doing this.

I personally don’t like this angle because it can piss off your real life friends & family, but I know it can work well too because, let’s face it, most people have a desire for more income.

Alternatively, with a ‘leading with the product' angle…

The mouse trap approach could be very powerful and usually more friend & company safe, especially if the results you are posting have to do with a personal or customer case study.

This angle will help you generate more customers and a few of those customers may express an interest in the business after they fall in love with the product.

We’ve seen this angle run rampant with weight loss challenges & case studies, which still work amazingly well, but can also work with other products if there is a clear and visible result that was produced from product use.

For example, I’ve seen people in travel businesses post pictures of their luxury vacation/trips and reveal how little they paid for that experience.

Or you can post pictures of yourself running a marathon, triathlon, or whatever that would not have been possible without certain supplements.

Essentially, show everyone connected to you on social media a desirable change in your life that was achieved in part or as a direct result of your product.

Once they express an interest, you follow whatever process you’ve been taught for closing people.

For closing offline after using strategy #1 or #2 for getting the prospect, I would recommend training by Tim Sales on presenting, closing, and enrolling new reps.

But if “closing” people is not your thing, then there’s my favorite Internet strategy for network marketing that I’ve employed in my business…

Attraction Marketing

Strategy number 3 is my top strategy for my internet marketing.

I'm excited to witness so many network marketers begin to move their marketing to the internet.

In fact, this might FINALLY be the year we look at as the tipping point for when Internet marketing (i.e. passive online selling & recruiting) was finally legitimized as the powerful strategy it deserves to be recognized as in network marketing.

I’m convinced that network marketing can be successful through internet marketing. I have mentors who are actively building successful network marketing businesses online, which has given me the desire to make this happen.

My team leaders are all about duplication, and this is a system that you can duplicate.

I exhausted my warm market years ago and I’m not interested in contacting people that have no desire to join me in building a team of business builders. I want to reach interested business builders who have a desire to make it happen.

What I’ve learned from industry leaders is that they use the exact method I am now using to build their business, which is called the “attraction marketing” system which is taught in my FREE 10-Day Online Recruiting Bootcamp available here and published in our flagship product, Attraction Marketing Formula.

These industry leaders didn’t message strangers templated messages online like in Strategy #1. They didn’t fill their friend’s News Feeds with promotions for an opportunity or product as in Strategy #2.

What they did was they created a truly PASSIVE way of making sure that when they woke up each morning…

They would have an inbox full of notifications letting them know that there were 10, 20, 50, or even hundreds of new prospects interested in learning more about their opportunity or product or mentorship.

Or, they would also have an inbox full of notifications of 5-10 new CUSTOMERS waiting to receive their product and excited about the possibility it holds for them.

Or, they would also have an inbox full of notifications of 5-10 new DISTRIBUTORS ready to get signed up (or possibly already signed up while you slept), waiting to be led in their new, exciting venture.

You see, just about every other type of business in the world is now using proven network marketing strategies, passive and scalable online marketing & advertising methods, in ADDITION to prospecting and referral based methods.

Why NOT your network marketing or direct sales business?

The only reason would be if it wasn’t a REAL business.

But you and I know better.

So, if you want to learn a strategy that is a proven way to build a real business online, you can learn more about it here via my bootcamp.

There, I’ll show you exactly what to do and how to position yourself, so you’ll never have to chase, annoy, pester, or beg anybody, ever, to take a look at your products, services, and business.

These methods allow you to build your business automatically—where prospects reach out to you (instead of you having to reach out to them) and all online!

The bottom line is that, in today’s age, you don’t need to be pushy, obnoxious, or overly-aggressive to build a successful business.

So if you’re ready to get started…

Just click this link to get immediate access to my FREE 10-Day Online Recruiting Bootcamp and start generating leads this week!

Just like anything else in business, this will take work and study.

But ultimately, you can enhance your skill set by moving your business into the 21st century, the online century!

Click the image below to register for your FREE 10-Day Online Recruiting Bootcamp today.

FREE INTERNET RECRUITING COURSE

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TerriK

Hi, I'm Terri King, a business marketer in need of endless prospects. Just like you, my business can only survive when I have prospects interested in my service. This need developed into a passion, a passion to discover how to generate a constant flow of targeted prospects and move my business into the 21st century. Once I learned how to generate prospects for my business, I knew I needed to help other marketers discover how they can create a flow of prospects to build their own business. Marketing Boldly provides marketers tools and strategies to create a stream of targeted and interested prospects to build the business of their dreams.

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