4 Ways You May Be The Reason Building Your Marketing Business is Hard – marketingboldly
4 Ways you may be the reason

You’ve said “Yes” to building your business.

A business that will allow you to move from being a 9 to 5 employee to being your own boss.

You’re excited, you have a leadership team or mentor that is ready to guide you toward success. You’re busy learning all you can about operating your business and listening to your leadership.

Week one comes and goes.

Week two comes and goes.

Week three comes and goes.

You are no closer to seeing your business take off than you were on day one.

You’ve watched others succeed and you know you can do this.

You feel the storm clouds rolling in and you wonder, “Why is this so hard?”

Sometimes we can be our problem. Did you know that we sometimes make things harder just to feel like we have control?

Let’s look at 4 ways you may be the reason building your business is hard and how to overcome these habits.  

The Habit of Malicious Intent

You’re trying to learn how to get your business off the ground and you’re listening to your leadership team and implementing what they’re teaching you.

Yet, nothing is happening in your business, but you see others growing.

Well, it must be because your leadership team doesn’t like you. They’re not giving you the level of training that they’re giving others. They don’t want you to succeed. Goodness, this list can become endless.

Do you see how malicious intent can take over your mindset?

When you look at others with malicious intent, you make building your business harder. This type of mindset makes you an angry person and unpleasant to be around.

Your leadership team is not out to get you. What would be their purpose?

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I recently had this discussion with a new marketer, who felt her leadership was holding her back from succeeding. I questioned her why she felt that way.

The answer could be as simple as your leadership may be having a bad day themselves and didn’t respond as quickly as you felt they should have. Or, you may be asking questions that they themselves are comfortable with answering and they are waiting for their leadership to give guidance.

Break the habit of looking at others with malicious intent. Take your business to the next level of success by understanding that your leader’s intentions are usually far from malicious and often not personal at all.

The Habit of Unreasonable Expectations

Take a moment and list your expectations for the growth of your business.

This is a first step process I have my new team members complete when they begin their business.

Now, look at your expectations with a critical eye. Are your expectations realistic?

This goes back to why you began your business and what your “why” is.

You want to leave the 9 to 5 grind and be your own boss. This will require you to replace your current income. Are your expectations for this goal realistic?

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What every new business marketer must understand that success takes years, not days or a few weeks.

For every successful marketer you see, you didn’t see how hard the road to success was for them. Nothing is overnight and your success will be built on realistic expectations and hard work.

The Habit of Avoiding Risks

Taking the step to building a marketing business has many risks and may have pulled you out of your comfort zone.

As in the previous section, make a list of the risks you have made to begin your marketing business. Your risks may include your start-up costs, your training costs – travel and convention expenses, your inventory costs, time commitment, loss of credibility with family and friends that are negative toward building a business.

Make a list of your personal risks.

Is building your marketing business worth it?

Are you allowing your comfort zone to keep you from your success?

As a business builder, you need to face the risks involved with a firm belief in yourself. You’re going to face loss of money, social rejection, loss of time in order to see the success you desire.

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When you avoid the risks required to grow your marketing business, you make building your business harder than it needs to be.

The Habit of Comparing Yourself to Others

Comparing yourself to other marketing business owners is one of the most toxic things you can do to yourself and your business.

This habit of comparison is easy to fall into. All you need to do is start following your team’s social media. Every day you’ll be asked to welcome new team members to your group. Someone in your group is constantly adding new members and it’s not you. Soon, you begin to feel the impact of this constant stream of new members and before you know it, you are comparing your business to someone else’s business.

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Is that fair to you and your business?

Not at all.

Do you know their marketing strategies?

Do you know how long they have worked on their prospects?

Do you know their hardships before their success?

You are the CEO of your business, not someone else’s.

You have the sole responsibility to market your business using your marketing strategies that work for you. You make it harder to build your business when you constantly compare yourself with others.

Are your habits making it hard to build your business?

To generate success you need to understand that others aren’t out to get you, have reasonable expectations in the growth of your business, take the appropriate risks to create growth, and build your business based on you and not someone else. When you change your mindset toward growing your marketing business, you’ll stop making building your business harder than it needs to be and you’ll find that the storm clouds have parted and the sun is shining.


Hi, I'm Terri King, a business marketer in need of endless prospects. Just like you, my business can only survive when I have prospects interested in my service. This need developed into a passion, a passion to discover how to generate a constant flow of targeted prospects and move my business into the 21st century. Once I learned how to generate prospects for my business, I knew I needed to help other marketers discover how they can create a flow of prospects to build their own business. Marketing Boldly provides marketers tools and strategies to create a stream of targeted and interested prospects to build the business of their dreams.

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