Building your brand and presence on social media requires you to show up.
You can only post so many images and links to blogs before you know it’s time to press the “Go Live” button and start connecting with your audience.
I’ve discussed how you can prepare yourself this next step in connecting with your audience in my post How to Press the “Go Live” Button with Confidence.
Now it’s time to actually get started with going live on your social media.
Going live can bring many emotions to the surface. The main emotions being fear and nervousness. You’re not alone. Even seasoned marketers get nervous when pressing the “Go Live” button.
You can plan and practice to help build your confidence, but there’s something about actually pressing the button and going live on camera that makes you feel nervous and fearful.
Here are some tips to help you overcome the most common fears of pressing the “Go Live” button.
Are you fearful of messing up?
Let me get this fear settled first.
You will mess up.
How do I know?
Because we all mess up. We’re dealing with technology, we’re dealing with our environment, we’re dealing with our nervousness; all of which is unpredictable.
Messing up proves you’re human and this actually helps your brand. Your audience would rather see someone who messes up, than someone that looks like they have it all together.
Remember, if you’re trying to build a business attracting others to join you, they want to know that they can do this too. Being natural on camera gives them the confidence that they can follow your lead.
Are you fearful of not knowing what to say?
You press the “Go Live” button and your mind immediately goes blank. Or, you begin your conversation and realize you not sure what to say next.
Suddenly there’s nothing but silence as you try to come up with something to say and your mind is a total blank.
This can and does happen, but you’ll prepare yourself ahead of time to prevent this from happening.
When you take time plan and practice your session before you go live, you’ll be able to time yourself and get comfortable with what you want to talk about. Check my post How to Press the “Go Live” Button With Confidence for strategies on how to prepare yourself before you go live.
Have notes handy for easy reference while you’re talking. This will help keep you on track and eliminate those moments of silence.
Will there be moments of awkwardness? Yes.
Can you prepare yourself for those moments? Yes.
Planning and preparation will go a long way to help you overcome any fear you have with not knowing what to say when you go live.
Are you fearful of no one engaging with you?
As you begin building your brand and influence on social media, you shouldn’t expect much engagement when you go live.
Your goal is to go live as often as you can. Your live videos will have a greater reach than pre-recorded videos. As your audience grows, you’ll see your engagement increase.
As you post more and more live videos, your audience will receive a notification that you’re live and will hop on and join the conversation. What you need to understand is this is no reflection on you. This is why it is important to be consistent. Engagement takes time to build. As a newbie, you may find it more comfortable knowing that you don’t have very many watching you.
As you get more comfortable with the process, you’ll learn how to engage with those who are watching.
Your goal is to provide relevant content and to present it the best way you can. Remember, your audience are those you are hoping will join you in building your business. Keep focused and keep the conversation going.
Are you fearful of the camera?
Do you enjoy standing in front of the mirror talking to yourself?
This is not something the average person does on a day-to-day basis. But this is exactly what it feels like when you press the “Go Live” button on social media.
You may see that others are viewing your live conversation, but you can’t see them. You can talk to them, but all you can see is your pretty face.
It will take you a while to get comfortable talking to yourself. Just know, the more you do it, the more comfortable you’ll become. Practice by using your video recorder on your phone or tablet in order to get more comfortable with talking to yourself.
Preparation is key to overcoming any fear you may have in going live on social media. Make yourself a commitment to do at least one live post this week. You’ll be glad you did.
You’re a business builder and you have a dream that you want to see come true. Challenges will come that will cause you to cross the threshold of fear into the realm of success.
Are you ready?
If so, sign up for my free 10-Day Boot Camp to learn how you can attract your target market to you. Others who want to talk to you and work with you. Stop chasing people who aren’t interested and start talking to people that contacted you for more information about your business.
Click below and get your business on the track of success.