Are you ready for your business to succeed?
Are you marketing to your ideal prospect?
When we begin our business, we're excited to share our new found adventure with our family and friends. We offer them samples, discounts, invite them to host a meeting or party. We can't wait to share our excitement. .
And then we wait. And wait. And wait some more.
We follow up with them, offer our specials and samples, encourage them to share with their friends.
And then we wait.
As we wait, we become a little discouraged. "Never fear", our leaders tell us. Just go for the "No's" and you'll eventually hit on a "YES!!"
How exciting is that!
All we’re getting is notifications to stop sending our friends and family messages about our business.
This wasn’t supposed to be this hard.
We had listened to our leaders, spoke with other business builders, and knew on our deepest level that we had something that everyone would want.
You may begin to think that there is something wrong with you and you’re just about to call it quits when you discover that just maybe your family, friends, and all your social media contacts are not the people you should be promoting your products and services too.
Does this sound familiar?
Businesses thrive on customers, prospects, people wanting what you have to offer. Your survival depends on a constant flow of prospects. People that are interested in your products and services.
Other than your list of 100, have you found an endless supply of interested prospects for your business? Do you know who your ideal prospect is and how to find them?
Would you believe me if I told you that there are thousands of people out there that are your ideal prospects?
Everyone is not your prospect, so, in order to find those who are interested in your business, your challenge is to determine who your ideal prospect is and then how to reach them.
When you find your ideal prospect, you’ll find success in your business.
Your first step is to
Defining your ideal prospect is not as hard as you may think. This is the person that wants what you have to offer. You will build your business with your ideal prospect.
No Ideal Prospect = No Business
Your ideal prospect is within the smallest part of your market base. Picture this one person and base all your marketing on this person. You will develop a plan to attract this person to your business.
Who is your ideal prospect?
This is the person that wants the product or service you are offering. Picture this person, make this person real in your thoughts. In the online marketing world, we call this our avatar.
When developing your avatar, sit down and ask yourself the following questions:
- Are they a man or a woman?
- How old are they?
- Where do they live?
- What do they do for a living?
- How do they spend their time?
- What is the need that you provide a solution for?
Here’s an example of an avatar:
Ted is a 35 year-old male who makes an hourly commute to work each day, week after week. He is sick of the traffic, the time spent commuting, and his job. He dreams of starting his own business that would allow him to work from home. He enjoys sales and is looking for a product that he believes in that he could build a business around.
Ted is your ideal prospect. When you recognize your ideal prospect, your avatar, you will create and design your content and marketing with the goal of attracting him to your business.
Does that mean you can't attract others who may not match your avatar?
Of course not.
Others who don't match your avatar will certainly come and join you in your business, but your marketing will focus on your avatar. You can not chase every type of person with your marketing, so by focusing on your avatar, you'll save yourself time and money. Once you develop this type of marketing strategy, you will create the success in your business that you desire.
If you have been trying to prospect to any and everybody, you may have noticed that your business is not growing. This is why it is so important for you to understand you ideal prospect.
When you have a clearly defined avatar, your content creation will offer value to them, which will lead them into your customer base. It is important to understand who your ideal prospect is so you can create content that speaks directly to them.
If your business is designed to sell weight loss products for women over 50, it is crucial to know who is buying those types of products. You're not selling to twenty and thirty-year old's. You will market to women over 50 who are struggling with the pain points that your products help to alleviate.
As you research your ideal prospect, you will consider how this person lives, their likes and dislikes, and more. All essential elements in creating your marketing strategy. The ideal prospect for weight loss products for women over 50 is:
- Middle to upper income
- Places high value on their health
- Likely shops on-line
- Has high potential for repeat purchases
How does this information help you as a business builder?
First, it puts you way ahead of others who continue to struggle building their pipeline of prospects.
By developing an understanding of your ideal prospect, you will be able to advertise directly to them. You will build solid engagement with people who are interested in your products and services. Instead of casting a wide net and hoping to find a few discerning people ready to buy, you can apply targeted and focused ads and content directly to men and women who are looking for your products.
Your marketing just got easier, because you have found people who are looking for your products and services. You are a problem solver and this is why it is crucial that you understand whose problems you are solving.
Knowing your ideal prospects makes it easier to develop your marketing. It comes in handy when creating Facebook ads, posting to Pinterest, or using SEO for blog posts or online content. By narrowing your target audience to an ideal prospect, you will save money and receive a bigger ROI for your marketing investment.
Being able to sell your goods or services is easier when you know who your ideal prospect is and where they live. Understanding your ideal prospects allows you to create marketing that engages them and attract them to your business.
Are you excited yet?
You are no longer struggling with uninterested people, but actually serving people who need what you have to offer.
Now that you understand your ideal prospect, you need to find them.
An avatar is a specific person who perfectly embodies the elements of your ideal customer. If an image were posted of your ideal prospect theirs would be front and center. They are likely the inspiration that got you started with your business.
In this day and age with Facebook ads, SEO and other algorithms, it is possible to hone in on the market in such a way that you can create your advertising to target only your ideal prospect.
But how do you do that? How do you hone in on your ideal prospect when trying to reach them?
First, spend time thinking about your product or service:
- What does your product do?
- What problem does it solve?
- Who is it designed for?
- Who is the one purchasing?
Now consider how your product or services benefits the user:
- What problems do they face?
- What is their pain point?
- What solutions are they looking for?
- What language do they use?
- Where do they shop?
- How do they identify themselves in the marketplace?
- What do they do for a living?
- How do they spend their free time?
Asking yourself these types of questions helps define your ideal prospect. The defining factors can be translated to the categories available to you for sponsored ads, or the language you use when you write content. You want to be able to speak the language of your audience, knowing their pain points and struggles is key to reaching them.
Once you have asked yourself these questions, test out your theories. Social media is an excellent way to screen your prospects to see who a potential customer is.
Use your Social Media business page to discover exactly what your followers are looking for.
Create the following type of posts for your followers:
Surveys- Post a survey on social media to test a theory or ask a question.
Contests- Gather data by holding a contest that gathers information about your ideal prospect’s habits.
Observation- Pay close attention to your surroundings and see what behaviors your customers have in common.
As your followers engage, you will have a clearer picture of their needs and how you can better serve them.
Now that you have developed a clear idea of who your ideal prospect is, you will begin your marketing strategies to attract them into your business.
Use your Social Media page and your website to provide value to your ideal prospect. You will need to build a "know-like-trust" factor with them before you can consider them a customer. To begin with, they're a prospect who does not know you.
As you offer value in your posts and blogs, your prospects begin to see you as one who is knowledgeable and they will begin to engage with you and share your information with their friends and family.
Here’s how to market directly to your ideal prospect:
Create Content Specifically Crafted For Your Ideal Prospect
If your prospects are focused on weight loss, it is easier to create meaningful content that meets their specific needs, solving problems that they face. Offering products that are unique to their problems. This saves both you and the customer time and money.
Again, you're not chasing everyone, only those who need what you have. Your content builds trust and ultimately leads to building a customer base.
Create Sales Copy That Speaks To Them
Marketing online is only as effective as your sales copy. The goal of your sales copy is to speak directly to your avatar, drawing them to make the decision to purchase from you. This is why developing your avatar is so important in your marketing strategy.
When you have alignment between your voice and their ear the conversation is effortless. You aren’t in the mode of convincing them to buy you are simply affirming their desire to do business with you. As you grow in the knowledge of your products and business, share your knowledge in all of your marketing strategies.
Tap Into Your Knowledge About People To Write Highly-Converting Emails & Social Media
We all have friends from different walks of life. We speak to our family in one voice and our business associates in another. When you know someone, you know what will draw them in because you speak the same language given the context.
When writing your posts, blogs, emails, sales pages, speak in the language of a friend. Your goal is to be personal in all of your content. Because you've developed a clear understanding of your ideal prospect, this will make it easier to engage with them.
Reach out confidently to your audience and engage them in a way that showcases your expertise and enthusiasm for them and your business.
Are you ready to connect with your ideal prospect and move your network marketing business to the next level?
Click below and register for instant access to my Attraction Marketing Bootcamp. You’ll receive 10 days of videos that will teach you how to leverage your marketing using Facebook to find your ideal prospect.
It really is this easy to move your business from being out of prospects to having unlimited prospects.